Using discounts and other promotional offers to attract larger purchases is an effective way to boost sales. For example, you can offer free shipping when an order totals $250 or more, or offer 15% off orders of $500 or more. In addition, you should look for ways to upsell your customers to complementary products and services.
There are many ways to advertise your business, from mobile signs to clever sayings. You can also post advertisements on social media or partner with business organizations or non-profits. Just remember that Big Brother Google is watching, so be careful with these marketing strategies. Also, keep in mind that your website’s SEO capabilities are limited. Don’t rely on forums and forum platforms to advertise your business; they can’t guarantee that your posts will get indexed by Google.
A database of existing customers is a valuable asset. While some customers may be active, many are dormant and need to be contacted. Sending a handwritten postcard, letter, or even a phone call can make a difference. The more personal an interaction is, the more impact it will have on a customer. If necessary, provide your employees with a script for making telephone calls. One client used this tactic and saw a 20% increase in sales.