Sales

Adapting B2B Sales Strategies for the Decentralized Web and Web3 Projects

5 min read

• Sales

Adapting B2B Sales Strategies for the Decentralized Web and Web3 Projects

Judson Lozano January 29, 2026

Let’s be honest—the B2B sales playbook is getting a rewrite. And the authors are a bunch of...

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Building a Sales Process That Actually Works in the Creator Economy

5 min read

• Sales

Building a Sales Process That Actually Works in the Creator Economy

Judson Lozano January 28, 2026

Let’s be honest. For creators, the “sales process” often feels like a dirty word. It conjures images...

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Creating Inclusive Sales Processes and Communication for a Global, Diverse Clientele

5 min read

• Sales

Creating Inclusive Sales Processes and Communication for a Global, Diverse Clientele

Judson Lozano January 18, 2026

Let’s be honest—the world of sales has changed. It’s no longer just about having the best product...

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Implementing Conversational Commerce and Social Selling on Emerging Platforms

5 min read

• Sales

Implementing Conversational Commerce and Social Selling on Emerging Platforms

Judson Lozano January 17, 2026

Let’s be honest. The old way of selling online—static product pages, impersonal carts, and a “hope they...

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Developing a Sales Playbook for the Circular Economy and Sustainable Products

5 min read

• Sales

Developing a Sales Playbook for the Circular Economy and Sustainable Products

Judson Lozano December 28, 2025

Let’s be honest. Selling a traditional widget is one thing. Selling a product designed to be repaired,...

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Building a Sales Strategy for the Creator Economy and Influencer Partnerships

4 min read

• Sales

Building a Sales Strategy for the Creator Economy and Influencer Partnerships

Judson Lozano December 27, 2025

Let’s be honest. The old sales playbook feels a bit… dusty. Cold calls into the void, generic...

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Beyond the Screen: How Spatial Computing and AR Are Redefining Product Demos

4 min read

• Sales

Beyond the Screen: How Spatial Computing and AR Are Redefining Product Demos

Judson Lozano December 18, 2025

You know that feeling. You’re watching a product video, maybe even a slick 3D render, and you’re...

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Building a Sales Process for Decentralized Autonomous Organizations (DAOs)

5 min read

• Sales

Building a Sales Process for Decentralized Autonomous Organizations (DAOs)

Judson Lozano December 18, 2025

Let’s be honest—the word “sales” in a DAO can feel a bit… off. You picture slick pitches...

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Implementing Conversational Commerce: Your Guide to Selling Where the Conversations Are

4 min read

• Sales

Implementing Conversational Commerce: Your Guide to Selling Where the Conversations Are

Judson Lozano December 17, 2025

Let’s be honest. The way we shop has fundamentally changed. It’s not just about clicking a ‘buy’...

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Leveraging Interactive Content and Product Demos for Lead Generation

5 min read

• Sales

Leveraging Interactive Content and Product Demos for Lead Generation

Judson Lozano December 17, 2025

Let’s be honest. The old way of generating leads—the static PDF, the bland contact form, the one-way...

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