Managing your email marketing campaign is an important part of any online marketing strategy. You’ll need to make sure your emails are tailored to your subscribers’ preferences, and you’ll have to ensure they’re short and to the point. It’s also important to segment your list into different groups based on interests. For example, you might want your email subscribers to receive specific mailings related to products and services they’re interested in, such as new releases and special offers.
To manage your email marketing campaign properly, you should use an effective email marketing software. Constant Contact, for example, is a popular cloud-based email marketing platform for digital marketing professionals and business owners. Its intuitive interface makes it easy for anyone to start collecting leads and nurturing them into prospects and customers. Another popular tool for managing email marketing campaigns is ConvertKit. It has an easy-to-use interface, a free migration service, and features like the ability to segment your emails using tags.
It’s also important to remember that every email subscriber should have the ability to unsubscribe. Make your unsubscribe button prominently visible so that your subscribers can easily remove themselves from your email list at any time. It’s better to have a smaller list of highly engaged subscribers than a large list of subscribers who never engage with your content.
You should also clean up your contact list on a regular basis. This can prevent your emails from being sent to uninterested subscribers and duplicate contacts. This can have an impact on your email deliverability and your KPIs. So, keep your email marketing campaign up to date and make sure it’s working perfectly.
You can also personalize your emails based on your subscribers’ preferences. By adding their name or a few other details, you can increase your subscriber’s chances of opening your emails by 25% or more. For example, if your subscribers have previously bought a particular product, you could suggest similar items, or remind them of an item in their cart or on their wish list.
You should segment your list by location, interest and other factors. For example, a person in California may want to receive weather forecasts while a person in New York might want to receive information about upcoming events in the area. Using merge tags, which are placeholders in email templates, can pull this information from third-party sources.
You can also use the Email Marketing System’s editor to create your own custom messages for your newsletter or other contact lists. To do this, you simply click “Messages” on your Dashboard and fill in the title and subject of your message. You can even use a WYSIWY editor to edit the message text, if you’d like.
